Our world today seems like a never-ending assault on the senses, perpetrated by multi-million dollar advertising firms and marketing companies intent, at best, on “educating” you about their product in the name of “brand awareness,” and at worst, beating you into sensory submission until you succumb and purchase their product. One would hope that the one safe haven from this relentless multi-media onslaught would be here on campus; you know, the place you and/or your parents are paying tens of thousands of dollars to attend in pursuit of higher education? Unfortunately, one would be wrong.